Strategy

Deliver on your bold ambitions
to transition to a fully sustainable business

We work with you to co-create and articulate an inspirational sustainability vision and ambitious roadmap so you can deliver on your goals.

Our
Strategy
Services

  • Business purpose review & refresh
  • Sustainability auditing, benchmarking & materiality
  • Sustainability stakeholder engagement
  • Horizon scanning, vision co-creation & goal setting
  • Zero carbon, sustainability & net positive strategies
  • Sustainability narrative

How we’ve supported our clients

Break through your
strategy 
challenges

These are just a selection of the strategy challenges our clients bring us.

We need to develop a bold and ambitious sustainability strategy that differentiates us from our peers and stands up to external scrutiny.

We are worried we’re too inward looking.

We want to cut through the sustainability and ESG reporting jargon and communicate our bold sustainability ambitions in a clear, creative and compelling way.

We want our sustainability story to be communicated creatively through various channels, so we can inspire internal and external stakeholders, empowering them to join us on our sustainability journey.

We need to be challenged and inspired on what could be possible (not be contained by our current thinking).

What we’ve done

From vision co-creation to development of sustainability strategy narratives.
  • Extensive competitor and trends analysis to identify both threats and opportunities to the existing business model & sustainability approach
  • Development of a highly engaging employee-focused sustainability narrative that places focus on sustainability as central to business success
  • Co-creation of a radical sustainability vision with ambitious goals and accompanying sustainability strategy
  • A business purpose review to ensure environmental and social considerations are integrated
  • Full materiality review, drawing on internal and external stakeholder insights, to identify sustainability focus areas
  • Sustainability stakeholder engagement exercises to generate deep stakeholder insights, base-line attitudes and understanding of sustainability
  • Development and support in delivery of an inspirational external sustainability narrative & supporting engagement tools and communications campaign  to motivate and empower customers and stakeholders on sustainability

What changed

Our work gives results
and generates impact.
  • A step-change in sustainability ambition (from ‘minimisation’ to ‘renewal’ & ‘restoration’)
  • A renewed focus on the problems that matter most to employees, customers and external stakeholders.
  • Launch of a sector-leading sustainability strategy (leading to award sustainability leader shortlisting Business Green)
  • A consistent awareness amongst both internal and external stakeholders on the sustainability ambition and commitment to business transformation
  • Deeper engagement with employees on sustainability issues
  • Increased customer connection and loyalty driven through sustainability

FUTUREMAKERS HAVE HELPED US THINK DIFFERENTLY SO WE CAN MOVE FORWARD ON SUSTAINABILITY WITH EVEN MORE CLARITY, AMBITION, AND IMPACT.

Martin Gettings
Director – Sustainability, Canary Wharf Group